Digital marketing for SMEs - 2022

Photo: Aman Pal, unsplash

I have finally updated one of my top posts on this blog... Find this series with related PowerPoint decks on my website at https://www.simonecastello.co.uk/Digital-marketing-for-SMEs-2022.pdf.

I hope it makes for an interesting read. I have distilled my experience in digital marketing, including SEO, in four sections:

1. 7 steps to digital domination 
2. Creative content to capture customers
3. What is SEO? Search Engine Optimization for SMEs 
4. Social media: your launch pad for interactive engagement: B2C & B2B.

Enjoy and let me know what you think.

Extra slide deck for you... Lucky 7 steps to digital domination

It has been a while...

 

My holistic view of digital marketing

I have not posted for a long while... I have been so busy copywriting as part of content marketing strategies for the University of Cambridge, an academic publisher and other clients. I have been writing about criminology, academic publishing, civil engineering, digital transformation in construction and a lot of other topics...

I have even co-authored a paper, which you can download free of charge from this academic site: https://www.preprints.org/manuscript/202105.0359/v1. The paper is entitled 'The Virtuous Circle of Omnichannel CRM'. There are some SEO tips here and there, especially in the e-commerce space, but other insights are useful for all sectors.

I will soon embark on a new adventure, ranking a B2C website, using content marketing (organic and paid strategy). Thank you for visiting this blog. Some of the content has stood the test of time (very fast in digital terms).

P.S. My website has changed and it's now mobile friendly: https://www.simonecastello.co.uk/

P.P.S. This is not an April's fool post...