Tuesday, 28 April 2015

Merchants of doom & gloom, it's not the end yet!

Pic: Michael Coghlan

Since Google introduced the latest update on 21 April, which skews ranking in favour of mobile-ready websites, there have been lots of conversations on LinkedIn and a scaremongering hashtag #mobilegeddon... This reminds me of the mythical bug of the year 2000, which never happened.

First of all, if your audience is not mobile, don't sweat it. If you are a bit worried, take the free test Google offers (funnily enough not many pros mention this as they attempt to drum up business): https://www.google.com/webmasters/tools/mobile-friendly/, which comes with free advice.

If you are worried and on a budget, aim to introduce responsive design coding on the home page and readable content in a not too small or light font. Then sit back and review later on. Don't get sucked in the #mobilegeddon hype.